Upcycling is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.

The GUDRUN collection is our first attempt to upcycle! For the  collection we collect and purchase jewellery people are not using any more. We then take the pieces apart, separate and clean all the beads and other material, reuse almost everything to create new GUDRUN necklaces and earrings. What we can not use, like broken metal and such, we take to recycling.